Why put in place a strategy of influence in events?


Why put in place a strategy of influence in events?

Event Planner| corporate event management | party decorations

At the heart of today's influencing strategy are the influencers! An influencer refers to a person who has a reputation on the internet and especially on social media in a specific area (fashion, automotive, travel, new technologies ...). These new opinion leaders have accounts on social platforms with a large loyal community. Thus, influencers have a big impact on consumer buying patterns and behaviors.

The influence of marketing is to appeal to influencers to ensure the relay your messages. Their practices are highly impacting! They aspire to use their potential of trust and recommendation.

The goal is no longer to organize an event to promote its product or service. It's about talking about it on social media, and creating a showcase for greater visibility.


New consumer behaviors

The interest is to orchestrate the relay of the message by the influencers that the consumers follow, and thus to generate relevant dialogues. Today, people trust social media recommendations and reviews more than brand advertising.

The most important marketing asset of a company is its customer base, which becomes the brand's ambassador, which has a real impact on the purchasing of decision-makers. Using influencers for your event is a more subtle and less commercial way to reach your target audience. Your strategy of influence must above all be discreet to be impactful, it must appear natural.

Inbound marketing, like influence marketing, has higher spinoffs than outbound marketing, which is traditional advertising.

Engage the discussion

The goal of the influence is to first establish a strategy upstream by creating conversation channels that will generate excitement around the event and thus create interaction and a link with the audience.

You can offer a unique experience with the presence of influencers, which will bring your event beyond its speakers.
And finally, it may spark the desire to return to the next events, knowing that the content of the influencers will continue on social networks after the event.

Choosing the right influencers

The choice of influencers must be strategic; it must be consistent with the image and the values ​​carried by the brand. The influencer may not necessarily be related to your industry. Rather, it must be the target of your product or service, in order to tailor the message to the right audience to turn it into potential customers.

Integrate its influencers into its communication strategy

The combination of influence marketing and your communication strategy will increase the reach and reverberation of your event with more impact content. It will also choose good social media to expand the scope.

Calculate the impact of your influence strategy

After each campaign, we must not forget to measure its impact, make quantitative measurements: number of views, likes, comments ... but also make qualitative measurements by analyzing the reactions of the audience and its comments. This analysis will allow you to better know the expectations of your target for your next actions.

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