Event trends of trade shows and fairs in 2018


Event trends of trade shows and fairs in 2018

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What are the main trends of 2018 for B2C events and fairs? We have sniffed the shot; find here the inevitable for the organization of your next event. In 2018, trade shows and fairs will be connected!
As far as we are concerned, we want your success! Here are 10 action ideas to put in place if you want to see your show take off!

Mobile first!

Increasingly important, the mobile is still important in this New Year. Your participants will be more likely to interact with your event via their mobile, whether it's taking information, registering, or planning. It is therefore essential to equip you with a mobile event application to become one with your community. And why not integrate a chat boot into your application, which will take over to accompany your visitors throughout their journey: a real asset!

The importance of the data collected

From the registration to the exit of your event, through the meal or activities, each action of each person will feed your database: this information is worth gold, you will know how to make good use of it to improve the quality of your events. In this respect, a management tool, or Event CRM, will allow you to define your typical customer groups. 

Again and again: direct communication

Thanks to your collected data, you have been able to gather a lot of important information about your visitors: who is registered or not, who has come or not, what activities they participate in, by what means they came, if they like gardening more or the kitchen, for example. But what to do with all this information? You will communicate by email or push in an ultra-targeted way and will touch these people with the right message! You will no longer invite retirees to the baby show!

The use of RFID technology

Integrate RFID chips on the badges of your visitors; you can for example assess the areas of affluence of your event. An animation not to be missed? Send a push notification to people nearby to notify them directly on their mobile. A speaker late for his lecture? Send a notification to the registrants to take their time during the coffee break.

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