Event trends of festivals in 2019
Event trends of festivals in 2019
How to engage your community on mobile? How to stay one step
ahead in the event? What are the ways to satisfy the desires of your
participants? How to improve communication with your festival-goers? Event
Trends Guide 2019.
The event organizers are no longer the only conductors of
the animation of their events, far from it! Indeed, it is the participants who
make the event live beyond the event, in the digital sphere. In 2019 more than
ever, the festival will be interactive and participator. It is therefore
imperative to create media content that the participants, who are the
ambassadors of the event, can relay and share. Give your participants content
that will make them proud! But it is also imperative to allow them to create
their own content during the event. Make sure the internet coverage of your
event is of good quality. Also plan an emergency internet network. Here's a
preview of what 2019 will be like in the middle of the festival!
Think Mobile First
In 2017, France has exceeded 50% of web requests made on
mobile and this figure is constantly increasing. The Millennial spend 5 hours a
day on their mobile. It is therefore essential to have at least a site
dedicated to its event, and by extension a dedicated mobile application.
Investing in mobile can only do you good! Sending push notifications to
festival goers will help you reach a wide audience. Pushes have an excellent
opening rate, especially during an event. You will be able to warn your
participants that you are applying a promotion at the bar, or that a headliner
is about to play.
In terms of payment, the mobile is a competitor of choice
against the NFC cashless which will disappear gradually in 2019. Indeed, the
cashless card will give way to mobile cashless, much more convenient and
rechargeable directly from his phone.
Think about the planet, think mobile app, and finish paper tickets!
Allow your attendees to book their seats from a mobile app
and communicate by all means to ask them to print their tickets. If you choose
the right event management solution, everyone will find his account: the scan
at the entrance of the event will be faster because the M-ticket can not
wrinkle or get lost! And your participants will have an application allowing them
to subscribe to your account and to be informed of your events as soon as they
are published.
Use technology
The robots interact with the participants, discuss with
them, take pictures of them and post these same photos on your networks. They
help to spread the inside of your event to whoever wants to see it. These
machines are real community managers, who add an added value to the animation
of your events and which animate only your social networks. Technology is an
important factor in your visitors' experience
Immerse your participants
If the choice of an atypical place is obviously essential so
that your participants feel good and can live the experience you promised them,
you can alternate the moods thanks to the projection decorations which are very
fashionable and which allow to project any type of content on an empty wall or
a giant screen. Give your attendees an incentive by engaging influences to
promote your event, turn the experience into a true lifestyle. Be creative and
offbeat, arouse the emotion and satisfaction of being present, and impose
yourself as the master of your field!
Harness the tremendous potential of data
You have valuable information, but you may not know it! All
event management solutions offer you to collect data, but few offer to exploit
it to its true value. Be pragmatic and make the right choice! Remember to equip
yourself with an effective customer relationship manager that will allow you to
synthesize, sort, deduce all the information collected, so that you can know
your community perfectly. You will be able to send the right information at the
right time and boost your fill!
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