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Why put in place a strategy of influence in events?

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Why put in place a strategy of influence in events? At the heart of today's influencing strategy are the influencers! An influencer refers to a person who has a reputation on the internet and especially on social media in a specific area (fashion, automotive, travel, new technologies ...). These new opinion leaders have accounts on social platforms with a large loyal community. Thus, influencers have a big impact on consumer buying patterns and behaviors. The influence of marketing is to appeal to influencers to ensure the relay your messages. Their practices are highly impacting! They aspire to use their potential of trust and recommendation. The goal is no longer to organize an event to promote its product or service. It's about talking about it on social media, and creating a showcase for greater visibility. New consumer behaviors The interest is to orchestrate the relay of the message by the influencers that the consumers follow, and thus to generat...
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Interactive terminals

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Interactive terminals Propose interactive terminals or robots taking pictures of your visitors! The photos are sent to visitors and can even be shared on social networks directly: the perfect opportunity to make your event live outside its doors! Analysis of your insights Feedback from your participants is very important to help you improve the quality of your events. Thanks to your digital event management solution, you have all the keys to take these returns. Before the event, ask what activities they expect the most, and surprise them by considering these requests. During the show, make your event interactive: send a push after each activity to ask to rate the experience. After the event, send your satisfaction questionnaire to take the overall feedback on the said experience. All these returns will help you to create your next edition, which will therefore adapt even better to your participants! Social networks We will not tell you that a good strategy on you...
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Event trends of trade shows and fairs in 2018

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Event trends of trade shows and fairs in 2018 What are the main trends of 2018 for B2C events and fairs? We have sniffed the shot; find here the inevitable for the organization of your next event. In 2018, trade shows and fairs will be connected! As far as we are concerned, we want your success! Here are 10 action ideas to put in place if you want to see your show take off! Mobile first! Increasingly important, the mobile is still important in this New Year. Your participants will be more likely to interact with your event via their mobile, whether it's taking information, registering, or planning. It is therefore essential to equip you with a mobile event application to become one with your community. And why not integrate a chat boot into your application, which will take over to accompany your visitors throughout their journey: a real asset! The importance of the data collected From the registration to the exit of your event, through the meal or activiti...
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Event trends of festivals in 2019

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Event trends of festivals in 2019 How to engage your community on mobile? How to stay one step ahead in the event? What are the ways to satisfy the desires of your participants? How to improve communication with your festival-goers? Event Trends Guide 2019. The event organizers are no longer the only conductors of the animation of their events, far from it! Indeed, it is the participants who make the event live beyond the event, in the digital sphere. In 2019 more than ever, the festival will be interactive and participator. It is therefore imperative to create media content that the participants, who are the ambassadors of the event, can relay and share. Give your participants content that will make them proud! But it is also imperative to allow them to create their own content during the event. Make sure the internet coverage of your event is of good quality. Also plan an emergency internet network. Here's a preview of what 2019 will be like in the middle of the fest...
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The importance of a mobile application in events

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The importance of a mobile application in events Why is mobile today essential for your events? In recent years, the rise of smart phones is undeniable. According to a study conducted by Deloitte, 77% of French equipped in 2016. New mobile phones have become the most used digital tools with their varied features. They thus entered the heart of the daily life of their users. This predominance of mobile is accompanied by a change in the consumption of mobile applications. This phenomenon shows a real change of behavior among the users. It is therefore necessary to adapt to this new mode of consumption and no longer be content with a website. Naturally, we must also focus on applications. In addition, the purchase on mobile becomes an important lever for growth of e-commerce, with a change in consumption from a Smartphone. The use of mobile is encouraged by its constant proximity to the user as well as the efforts made by merchants. These make mobile applications more e...
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